brand strategy
typography
This visual identity was designed for a 16-page guide to LGBTQ+ allyship. I expanded the identity to include posters for an allyship workshop, demonstrating a united visual style across different print materials.
I was inspired by the spectrum of visible light and the concept of “constructive interference,” which describes the amplification of a wavelength when two similar waves are combined. This idea is a perfect metaphor for the way LBGTQ+ allies are able to amplify queer voices when their knowledge, goals, and values are aligned.
