brand strategy
typography
RenaissanceBC is a festival that promises an escape from mundane modern life into an exciting, nostalgic, and historical (sometimes fantastical) experience. I designed this brandmark and hand-lettered logotype to convey a festive, whimsical, and artisanal experience.
1. Transform the logo to something versatile and modern, yet still emblematic of the old renaissance era.
2. Create a brand that blends historical aesthetics with modern marketing strategies
3. Design a brand strategy that creates a sense of festivity, whimsy, and highlights the fashion, customs, and craftsmanship of the english renaissance.
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