2023

Event branding

Involve Abbotsford

For this self-directed student project I wanted to reimagine a conference I attended in 2022. My goal was to capture the essence of the conference’s audience and find a newer, more engaging way to communicate their message of community involvement.

Concept

A diverse array of Abbotsford’s community organizations are represented as ripple-like repeating circles. These circles intersect with eachother to show how connection makes us stronger. Together all the circles create the bigger picture, the bigger pattern.

Background

Involve Abbotsford is a program that supports and fosters the robust and innovative arts, non-profit sector, and local sports organizations by providing relevant information and training to help build on the foundation of service that benefits the quality of life for all residents of Abbotsford.